A new world is the way to once again discover the adventurer, the conqueror, the pirate and the desperado in us. The core of this new world must be subversive and attack the central, immovable certainties and specially protected comfort zones of our companies. It has to raise new, unfamiliar and uncomfortable questions.
The virtual world is the strategic resource for questioning and transforming our real world. It is the way to bring friction, a break, meaning and turn it into an awakening.